On March 19, Facebook announced a new targeting feature that automatically generates an advertising audience based on similarities (demographics, location, interests) to an existing email list. According to Facebook, beta users of this feature got a much better conversion rate than they did by just selecting their targeting criteria.
This question has been tossed around online marketing circles for years. Estimates range from 20 cents to $250.
Business to business is taking off in online marketing as most business buyers start their research online.
Social media is a good thing. It can even be a great thing for businesses when used correctly but there are many ways to alienate your followers and potential customers.
Collecting information from Facebook profiles is not spying. But using that information to discover elements of their marketing strategy is, well, a little bit like spying.
With so many resources available on the Internet these days, it can be hard to know where to start for reliable advice so we’ve put together this list of our tops blog picks for small- to medium-...
