Digital marketing is composed of many departments: Social, SEO, Content and PPC, to name a few, and each comes with a long list of terms that might not be recognizable to those outside the confines of Internet marketing circles. Learning these terms is an important step in tracking and analyzing your data to ensure your digital marketing efforts are effective.
Digital marketing tracking and reports allows you to hold your business accountable for meeting goals.
For people in the Internet market industry, the ability to digitise business metrics has brought about an array of new opportunities.
A recent study revealed that the biggest hiring gap in online marketing is in analytics.
Every email marketing campaign has a goal; whether it is to generate more leads, to grow your subscriber database, or to convert more existing leads into paying customers.
When done well, high-conversion landing pages can generate leads, make your business thrive, and can even make the difference between a profitable quarter and a slow season.
No matter how beautiful or functional your website is, it will eventually need updating to keep it fresh and make use of new SEO and design techniques.
