Social media is a good thing. It can even be a great thing for businesses when used correctly but there are many ways to alienate your followers and potential customers. When misused, social media platforms can quickly backfire leading to poor brand image and even potential boycotts!
At AdLuge, we focus on internet marketing lead generation and lead measurement, but any seasoned marketer knows that a holistic approach is the best way to achieve saturation; SEO and PPC fit very...
Keyword Planner is an updated tool that Google rolled out recently, with surprisingly little fanfare or attention.
Want to get better results with your PPC? Want to do it... in under two hours? Here's how to make it happen. Negative keywords prevent ads from showing up if a query includes certain terms.
An Enhanced Campaign is a Pay Per Click ad campaign that is run on multiple devices and in multiple geographic regions.
Webinars are the have quickly become the standard for the new marketing culture of "permission marketing.
CPA bidding for Google Ads is a feature of Conversion Optimizer, a tool that uses historical performance to decide the relative value of clicks on different ads, and set the Cost Per Click Bids on...
