Offline marketing research has been a major industry for almost a hundred years. Effective online marketing research has only been possible for about a decade. It’s not surprising that most companies lack the experience or the technology to conduct marketing research as effectively online and off. However, by the time we retire, fully offline business will be unusual.
Hiring a marketing agency can lead to great opportunities for your company.
A.I.D.A is an acronym in the marketing world that refers to Attention (or Awareness) , Interest, Desire, and Action. Its the process of generating leads and converting them into clients or customers.
Trends in marketing strategy can sometimes seem to move at the speed of light. Just as you get on top of one, you’re already behind the next!
In internet marketing, a conversion is when a visitor to a website takes any steps beyond just looking at the website.
A recent study by Custora came up with some findings that show us the current state of online marketing.
