Digital marketing tracking and reports allows you to hold your business accountable for meeting goals. Not all marketing projects are guaranteed success, but with digital marketing tracking, you’ll be able to access real-time data from your campaign to see where you can improve for the future.
There are a variety of reports that you can access using data analytics. Below are some of the most important:
Traffic
Users enter your website through several channels. Whether traffic is coming directly to your website, being referred from another portal, through social media or through a search engine, the resulting information collected in analytics will help you to determine how your SEO strategies, social media campaigns, content marketing efforts and other campaigns are performing.
You can also use these reports to view specific metrics and dimensions about your audience, such as their location, as well as which devices they are using. Traffic reports will also help you to see patterns over time, allowing you to better plan campaigns for the future.
Bounce rates
Bounce rate metrics help you to improve user-experience, and determine if your landing pages are effective. Typically, the more time a user spends on your website, the more likely they are to convert. Looking to your bounce rate metrics will show you the percentage of users that enter your website and leave before going to other pages.
A high bounce rate is typically a bad sign, and could indicate that your website design is flawed or the content is relevant to the campaign. There are exceptions, however, such as if your website is a single page or the user was very quick to find the information they were looking for on that particular page.
Conversions
This is one of the most crucial metrics to your data tracking if you’re looking to measure your business’s profitability. Conversion rate can be measured by the user filling out a form, downloading a product, signing up for a free trial, creating an account or completing a purchase, for example. If your conversion rates are low, it might be time to revisit your website design or offers.
Conversion reports allow you to see the path a user took toward a conversion, and provide you with better insight on micro and macro conversions.
In-Page and Site Search
Tracking doesn’t end once a user lands on your website. Knowing which pages a user clicks on or which terms they search for on your website can help you to better develop your website and increase conversion rates.
If users are more frequently visiting a particular product or service page, you’ll be able to better craft your future ad campaigns. As well, if a significant number of people are entering a certain search term on your site, you might consider making this product or service more accessible on your home or landing page.
Ultimately, tracking this data will ensure your business can achieve higher success rates through an in-depth understanding of your audience. Keep these important digital marketing tracking and reports when analyzing your website’s data.
