Digital marketing is composed of many departments: Social, SEO, Content and PPC, to name a few, and each comes with a long list of terms that might not be recognizable to those outside the confines of Internet marketing circles. Learning these terms is an important step in tracking and analyzing your data to ensure your digital marketing efforts are effective.
Measuring your digital marketing efforts will help you to determine which strategies – including SEO, PPC and ad campaigns, for example – are producing results, and which are in need of...
A successful digital marketing strategy has many components including website design, search engine ranking, social media, PPC and more.
Traditionally, CRM (Customer Relationship Management) strategies would help marketers to gather customer-level insights in order to create targeted offers.
Keywords remain an important part of your SEO strategy, and there are some effective tactics you can use to rank for relevant words and phrases – despite changes to Google’s algorithm, which make...
